The best projects challenge us in ways that force us to inventory everything we know and everything we know how to do to find a solution. Every idea that comes up is heralded, championed as “the way!”, clung to desperately as it fails to hold up to scrutiny, and then quickly abandoned or re-imagined – the healthy cycle of innovation.


As I worked with various projects today, I was pleased to hear the mixture of agonized torment and celebratory invention. It is good to have hard problems to chew on, good to wake up in the middle of the night with a new insight. This is why we do it.